Your membership is changing. Is your association changing the way it communicates?
The average member-based organization is busy, overloaded and short staffed. Too often, communications are handled by one overworked communications professional, by the Executive Director or volunteers.
Members now want you to reach them by email, and video. They want to interact with you on social media. They want your website to be their go to source for quick, instant information. They want to read what you’ve written on their phones, not on a desktop. They want on the go training, accessible whenever they have a free moment.
Is your association keeping up?
GoodBooks’ focus is helping associations with a staff of 10 or less to put together a digital communications strategy that fully integrates websites, content, print, email, social media.